Logo de Sébastien Marteaux - UX & UI Designer

Ubisoft Paris — Assassin’s Creed Franchise

YEAR

2021

SERVICES

User Research Problem Framing Design Strategy Stakeholder Alignement Rapid Prototyping Interaction Design
SUMMARY

For Ubisoft’s Assassin’s Creed franchise, I redesigned the franchise pages to create a more immersive and unified experience across games, stories, news, and merchandise.


The concept was inspired by the Animus, using a timeline-like navigation to travel through eras and seamlessly explore each title while surfacing related collectibles and content.


Working fully remote with cross-disciplinary teams, I led UX workshops and delivered high-fidelity prototypes that modernized the franchise hub and strengthened brand cohesion across the ecosystem.