Ubisoft Paris — Assassin’s Creed Franchise
YEAR
2021
SERVICES
User Research
Problem Framing
Design Strategy
Stakeholder Alignement
Rapid Prototyping
Interaction Design
SUMMARY
For Ubisoft’s Assassin’s Creed franchise, I redesigned the franchise pages to create a more immersive and unified experience across games, stories, news, and merchandise.
The concept was inspired by the Animus, using a timeline-like navigation to travel through eras and seamlessly explore each title while surfacing related collectibles and content.
Working fully remote with cross-disciplinary teams, I led UX workshops and delivered high-fidelity prototypes that modernized the franchise hub and strengthened brand cohesion across the ecosystem.
